WRITE TO EXPRESS, NOT IMPRESS!

 

If you’re in business, you need to know how to write for today’s audience.
We help business people communicate warmly and professionally to achieve better results. 

Are your emails being ignored? Can you put thoughts and ideas into clear, concise words? Have you lost sales or credibility due to poor communication?

Our speciality is the written word.

For over 20 years, we’ve worked with individuals, organisations and government departments across a variety of sectors. We show business people how to shift their communication style and techniques to better engage with their audiences. We introduce them to the general principles that cut across all document types and communication channels. We bring them up to speed with common traps and trends of modern writing. We offer feedback, guidance and support as they find their way. And because every client’s industry and need is different, we tailor each intervention to suit their specific demands and deadlines.

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What we can do for you

We offer online and face-to-face confidential consultations and coaching for business professionals.

We can:

  • Offer advice and/or guidance on a particular writing issue or challenge
  • Provide one-on-one coaching (online or face-to-face)
  • Give academic writing support
  • Edit academic documents
  • Draft, edit and proofread ‘difficult’ documents
  • Assist in the design of eye-catching, results-driven short and long CVs
  • Tutor non-English home-language speakers (and writers)

What we can do for your business

We offer online and face-to-face interventions for individuals, teams and management.

We can:

  • Run training interventions (workshops, seminars, masterclasses and webinars) with customised learning materials
  • Write, edit and proofread documents
  • Conduct written communication audits
  • Develop style guides to ensure compliance and standardisation
  • Offer writing support for non-English speaking staff
  • Present tailored talks on the writing demands of a specific sector
  • Run confidential individual coaching programmes for executives
  • Perform secretarial services for executive meetings

Robust Debates

Active Clients

Articles Written

Cups of Coffee

Renowned investor and one of the world’s wealthiest men, Warren Buffett, suggests that business writers would be more human if they wrote with a specific person in mind:

When writing our annual report, I pretend that I am talking to my sisters. I have no trouble picturing them. Though highly intelligent, they are not experts in accounting or finance. They will understand plain English. Jargon may puzzle them. My goal is simply to give them the information I would wish them to supply me if our positions were reversed.
No siblings to write to? Borrow mine: Just begin with “Dear Doris and Bertie”.

WHAT OUR CLIENTS SAY ABOUT US…

“We receive positive feedback from delegates after every workshop and members of the audience rush back to their colleagues to tell them how brilliant and essential the session is.”

ANSO DE WET, INTERNAL COMMUNICATIONS MANAGER, WOOLWORTHS

“What has worked really well for us is the confidential coaching for non-English speaking executives who needed to overcome a specific writing challenge”

ADELE UNGARETTI, EXECUTIVE LEADERSHIP DEVELOPMENT, STANDARD BANK

“The team thoroughly enjoyed the sessions.”

KIM PREYSER, GLACIER LIFE INVESTMENTS

“Your monthly tips are always appreciated.”

RITA TIPPOO, CITY OF CAPE TOWN

“Thanks for your help with editing my newsletters – so appreciate the eagle-eye!”

DR LOUIS WIGENS, GENERAL PRACTITIONER

“The podcasts you recorded was so helpful for our delegates. We will definitely be calling on you again to review their writing and offer feedback in further podcasts.”

ASHLEY HOPE, COURSE COORDINATOR, TRALAC

“The audiences on our roadshows love Bev! She is an excellent, experienced presenter who knows how to keep people’s attention from the first word to the last. She offers sound, practical advice and I always learn something from her talks. To be honest, lawyers aren’t very good at using Plain Language!”

LOUIS SLABBERT, PARTNER, DYKES, VAN HEERDEN, SLABBERT AND HOPKINS ATTORNEYS

 

“Thanks for sending through the minutes. Well done for making such good sense of very long-winded, complicated discussions!”

SUZETTE RAYMOND, CHAIRPERSON OF CAPE TOWN CITY BALLET

 

We send out a FREE quick-read tip on a topical writing issue every month. Check out some of the previous tips.

LET’S CHAT

Ready to take that step to improve your writing skills?
Have a question on something you’ve always wondered about?
Keen to upskill your team?

Contact us on info@thewritingschool.co.za or complete this form:

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